Personalization is not a "nice to have" for marketers anymore.

71% of consumers express some level of frustration when their experiences are impersonal. However, consumers also demand increased privacy and tightened data controls. It’s no surprise that 83% of marketers say creating personalized content is their biggest challenge.

True 1:1 marketing requires capturing consumers' motivations and preferences at scale, which is only possible by going straight to the source — your end customer. 

The good news is that consumers are willing to engage and share their first- and zero-party data when you provide interactive experiences that offer a value exchange.

True 1:1 marketing requires capturing consumers' motivations and preferences at scale, which is only possible by going straight to the source — your end customer. The good news is that consumers are willing to engage and share their first- and zero-party data when you provide interactive experiences that offer a value exchange.

Watch now to hear how the zero-party data path will help you build direct relationships with consumers and take your personalization efforts to the next level.

You'll learn:

  • How Bowtech became a leader in the archery market with a strategy focused on zero-party data and hyper-personalization
  • How to increase personalization in a world where privacy is critical
  • Why offering interactive experiences to consumers creates a value exchange between a brand and its customers (with examples)

Speakers

Richard
Jones
Chief Marketing Officer

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.

Tim
Glomb
CEO, Audience Sherpa

Tim is an audience development & consumer engagement strategist that helps build sustainable business growth through consumer data and technology. Tim has spent time in executive roles for tech billionaires Mark Cuban and Scott McNealy and his firm Audience Sherpa currently serves brands, media companies, and events across outdoor, entertainment, e-sports, beverage, and CPG.