Personalization is not a "nice to have" for marketers anymore.
71% of consumers express some level of frustration when their experiences are impersonal. However, consumers also demand increased privacy and tightened data controls. It’s no surprise that 83% of marketers say creating personalized content is their biggest challenge.
True 1:1 marketing requires capturing consumers' motivations and preferences at scale, which is only possible by going straight to the source — your end customer.