What is brand loyalty?

Brand loyalty is defined by much more than traditional marketing tactics like points and rewards. Loyalty is an outcome — a goal that can only be achieved by knowing your customers deeply and nurturing the relationship at every opportunity. This webinar will explore the concept of emotional loyalty and offer actionable guidelines to start building more genuine relationships with your customers.

  • The roles art and science play in establishing and advancing emotional loyalty with today’s consumers
  • Why brands are moving beyond traditional loyalty programs and expanding their strategies with unique 1:1 experiences
  • How to leverage customer data to create loyalty programs that offer more value


Emily Collins headshot

Emily Collins

Principal Analyst at Forrester

Ben Cooke headshot

Ben Cooke

VP Business Development at Fleet Feet

Kevin Myers headshot

Kevin Myers

Chief Marketing & Information Officer at Donatos Pizza