2021 Digital Consumer Trends Index

In the wake of the COVID-19 pandemic, consumers’ digital expectations have risen exponentially. Digital natives have been joined online by consumers who traditionally choose bricks over clicks. That’s a larger online audience than ever before.

Our 2021 global study with Econsultancy sought to attain granular insight, and understand the expectations and attitudes consumers have on personalization, privacy, messaging, advertising, social media, loyalty and much more.

Watch the webinar and learn:

How when it comes to sales, email stacks up against paid social and display advertising

Whilst the COVID-19 pandemic has led to a rise in social media usage, consumers want brands to invest in loyalty programs over social advertising

How conscientious consumers are switching brands for ethical reasons that match their environmental, corporate and political values