2021 Digital Consumer Trends Index
In the wake of the COVID-19 pandemic, consumers’ digital expectations have risen exponentially. Digital natives have been joined online by consumers who traditionally choose bricks over clicks. That’s a larger online audience than ever before.
Our 2021 global study with Econsultancy sought to attain granular insight, and understand the expectations and attitudes consumers have on personalization, privacy, messaging, advertising, social media, loyalty and much more.
Watch the webinar and learn:
How when it comes to sales, email stacks up against paid social and display advertising
Whilst the COVID-19 pandemic has led to a rise in social media usage, consumers want brands to invest in loyalty programs over social advertising
How conscientious consumers are switching brands for ethical reasons that match their environmental, corporate and political values
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.
Jim Clark is the Commercial Research Director at Econsultancy. He is an experienced Research Director with the ability to collate, analyze, and interpret information on all forms of consumer and market research. Jim has a comprehensive understanding of research tools and a proven ability to develop and market new research products.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.