As verticals like travel, restaurants, and live events are disrupted, the convenience retail sector has seen an increase in consumer frequency and spend (40%+ according to Kantar) over the past few months as consumers have shifted shopping habits to merchants closer to home.

This webinar focuses on tools and techniques marketers who operate in this sector can implement quickly to help engage this largely unknown customer base and retain a large portion of this increase in revenue.

This webinar is of interest not only to those in the traditional “convenience” store sectors (food, off license, news) but also anyone who has “a local format on a national scale” – So pub groups, dry cleaners, restaurants/takeaways, etc. will also find this to be a useful hour!

We’re joined by Mike Brinn, Global Loyalty Leader, TLC Marketing Worldwide and Sina Saidinayer, Head of Business Development, Fidel. Watch now to learn how convenience retail brands like yours can power truly personalised marketing.

Source: https://www.kantarworldpanel.com/global/News/Grocery-growth-slows-and-habits-change-as-nation-adapts