How to Build a Best-in-Class Loyalty Program

Between customers’ ever-evolving expectations and brands adjusting to the new “normal,” marketers are faced with the challenge of navigating the best ways to respond. Agility remains essential, and taking a step back to assess your current loyalty technology and strategy is key to building a best-in-class program.

Join loyalty experts Jodi Rausch, Director of Integrated Loyalty Solutions at PK, and Jon Siegal, SVP of Global Loyalty Sales at Marigold Engage+, as they discuss what it means to have a modern program that is driving success and take a deep-dive into the following questions:

• What does a best-in-class loyalty program look like today, and how has that changed over the last few years?
• How can you assess your current loyalty program against best-in-class programs?
• If your current program is not delivering the right results, what can and should be done?
• What are the key strategies you can use to transform your current program?