How a Personalized Loyalty Strategy Can Drive Early Success

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Now more than ever, consumers expect more from the brands they purchase from in order to earn their loyalty. Brands must go beyond traditional loyalty programs to focus on creating personal, valuable, and unique customer experiences that foster long-term relationships.

In this session, Andras Szocs, Head of Customer Program and Center of Excellence at The Salling Group and Jon Siegal, SVP of Global Loyalty at Marigold Engage+ discuss how The Salling Group created a personalized loyalty strategy combining historical data, machine learning, and personalized offer management that wins big. Learn how they are driving direct to consumer loyalty programs and why personalization is the key differentiator for brands today.

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