Data-Driven
Engagement

Drive meaningful customer interactions by
connecting data, channels, and experiences.

Increase customer engagement

Reduce costs

Inform better decisions

Increase return on investment

Create customer connections with the power of data

Customer engagement capabilities for marketers provide a seamless and personalized experience across any device.

Single customer view

Actionable view of data that powers engagement.

Cross-channel messaging

Connect channels to deliver campaigns that drive results.

Actionable insights

Analytics, reports, and dashboards to anticipate customer behavior.

Customer experiences

Gather actionable customer data and insights for better engagement.

Data-Driven Engagement use case in action

Learn how to better understand and anticipate customer behavior that drives engagement.

Data-Driven organizations are more profitable, efficient, and engaging

109

Profit, revenue, and growth →

23% more profit, revenue, and growth potential with engaged customers.

Marketing efficiencies →

Increase marketing spend efficiency by up to 30%.

300

Create a value exchange →

83% of consumers are willing to share their data to enable personalized experiences.

Client Success Story

Client Success: How Bloomin’ Brands Found Success with Data-Driven Engagement

Just Bloomin’ Brands Chief Customer Officer Michael Stutts at Signals 2020 where you’ll learn how real-time messaging and zero-party data fuels Bloomin’ Brands' direct-to-consumer communications and strategies.

How to Build a Customer Obsessed Strategy with Shar VanBoskirk, Forrester

Learn how brands can create a customer-obsessed brand experience from Forrester Principal Analyst Shar VanBoskirk.

How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships

CPG brands are in a unique position right now, with an increase in sales seen in the last few months. In this panel, global CPG brands will discuss data, strategy, and putting the customer at the center of everything.

Practitioner Session

Tips from the Experts: Cheetah CES — Setting Waypoints for Success

The benefits of being data-driven are readily apparent — these organizations see increases across the board, from cross-sell revenue to spontaneous purchases by customers. Learn more in this CES Tips session.

Chat with an expert

We’d love to show you how our Data-Driven Engagement
capabilities can help you deliver on the needs of today’s consumer.