Collect and centralise all marketing data from any source or format, bringing a single view of your customers together across all marketing touchpoints
Organise and structure all your marketing data visually so you can easily view and control high volumes of complex customer information
Use drag-and-drop segmentation tools to create sophisticated audiences from millions of records in seconds
Build and deliver campaign messages at enterprise scale and maximise customer engagement with dynamic content and personalisation
Create campaigns for any channel quickly and effortlessly with reusable assets, including audience segments, content blocks and creative
Use the Programme Designer to lay out customer experiences visually and create smart rules to automatically trigger interactions across channels like email, SMS, push and direct mail
Optimise campaigns before sending with responsive previews, content proofing and automatic A/B testing
Allow distributed marketing teams and franchises to interact with local markets with dynamic, on-brand marketing using our Distributed Marketing tool.
Use a visual reporting toolset to track the performance of cross-channel campaigns in real time
Identify which programmes, audiences and messages deliver the highest customer engagement so you can allocate resources where they have the most impact
Share reports and dashboards easily and directly from the platform, creating custom views to keep different stakeholders updated on campaign progress
Complex enterprise organizations often use more than one solution to market effectively to their customers. That’s why the Marketing Suite gives marketers the flexibility to seamlessly connect any data, campaign and reporting activities directly to any other provider — ensuring that you and your customers are always in sync.
Use APIs and webhooks to build an innovative, custom marketing stack with seamless integrations into 1st and 3rd party applications