Dedicated to Marketers.
“Dedicated to marketers” is more than just a tagline to us. It is our commitment to serve marketers to the best of our abilities. It ensures that every decision we make as an organisation prioritizes marketers’ best interests. Everything we do revolves around this simple and powerful statement: Cheetah Digital is dedicated to marketers.
Proven enterprise marketing expertise
Our story begins in 1998 with the founding of CheetahMail, a pioneer in the digital marketing industry. Six years later, the company was acquired by Experian and became a key component of its Experian Marketing Services business. In June 2017, we acquired the business and launched Cheetah Digital as the largest independent enterprise marketing technology company in the world. Today, Cheetah Digital works with some of the biggest and most successful consumer brands, helping B2C marketers create lasting customer trust and drive revenue outcomes for their brands.
Get to know our leaders
Sameer Kazi is the CEO at Cheetah Digital, where he brings nearly 20 years’ experience in senior-level technology leadership roles. Most recently, he served as Interim CEO and Non-Executive Chairman of Simply Measured, and was a member of the supervisory board of Emarsys. Sameer joined ExactTarget in 2008, where his team grew a small implementation services team to a global professional services and support organization that was a driving factor in the company's growth and successful IPO in 2012. After the company was sold to Salesforce in 2013, he remained in a senior leadership role, serving as Executive Vice President and General Manager of Social.com.
Michael Wasyluka is the Chief Operating Officer at Cheetah Digital, where he is responsible for driving growth, client retention, and services engagements across the business. He brings more than 20 years of sales, marketing and operations experience to his role, most recently serving as Chief Executive Officer, and prior to that Chief Operating Officer, at Simply Measured, a Sprout Social Company. He also previously served as Executive Vice President, Sales and Marketing at Monetate, and has also held executive level positions at Salesforce (ExactTarget) and Webtrends.
Michelle Curless is Chief Customer Officer at Cheetah Digital where she oversees the go-to-market Services and Delivery, Training, Consulting, Transformation, and Client Experience for clients around the globe. She has more than 20 years of experience in customer strategy transformation and has worked with leading organizations and startups across industries in consulting, operational, and business development roles. Prior to joining Cheetah Digital, Michelle led the post-sale organization at Monetate. She also previously served as Vice President, Customer Experience at Salesforce Marketing Cloud, where she established Customer Experience as a key business discipline. She resides in Michigan with her husband and two daughters.
Ed Frederici is the CTO at Cheetah Digital, overseeing product development and technology strategy across the company. He has more than 20 years’ experience leading technology strategy for SaaS companies across a number of industries including marketing, finance, and HR. He most recently held CTO positions at Pacers Sports & Entertainment and Salesforce Marketing Cloud. Before the company's acquisition by Salesforce, Ed served as the SVP of Global Engineering & Platform Services for ExactTarget, managing Cloud Engineering, Quality Engineering, Configuration Management, and Release Management teams. Prior to joining ExactTarget, he held senior technology leadership roles at Achievant, ChaCha, and Performance Assessment Network.
As the EVP of Global Marketing at Cheetah Digital, Judd Marcello oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. A marketer at heart, Judd has more than 20 years’ experience delivering high-impact B2C and B2B marketing leadership in the software, consumer packaged goods, consumer electronics, and food and beverage industries across the United Kingdom, Americas, Australian, and European markets. Prior to joining Cheetah Digital, he held senior marketing roles at several companies, including Canon, Salesforce, ExactTarget, and Smartling. Judd is a husband, a dad, and spends most of his time spinning old blues, soul, and country records. To Judd, dedicated to marketers means that everything Cheetah Digital does as a brand is geared towards inspiring marketers to think bigger, be bolder, and achieve loftier goals.
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