Transforming Customer Experiences with Loyalty and CRM
A loyalty program is not merely a rewards program. A lot of restaurant marketing departments think they need a points-based rewards program, because all-too-many conflate the term loyalty program with rewards program. Points-win prizes is merely one of the many different tactics one can use to help engender loyalty.
Sure diners still value a discount for their loyalty, or points to keep them coming back, but the majority of consumers love all of the things that make your restaurant brand unique, and, in turn, makes them feel special. Things like engaging interactive experiences, exclusive access to menu items, personalized recommendations based on their self-reported preferences and dining history, like brand recognition, and feeling part of your brand’s community.
Your customers expect comprehensive loyalty programs that go beyond the generic. The heart of loyalty is not merely the cheapest price-point, but a brand that can foster community, recognizes the customer as an individual, and delivers content and product recommendations that reflect this.
Check out these client stories from * who are serving-up best-in-class loyalty initiatives that go beyond the transactional and creates emotive bonds, fosters community, recognizes the customer as an individual, and delivers content, bespoke offers and product recommendations that reflect this.
57% – of diners are prepared to pay more to purchase from a trusted restaurant brand
34% of consumers are loyal to certain restaurant brands because they love their loyalty program
16% of diners are not loyal to a given restaurant brand because it did nothing to encourage their loyalty even though they are a frequent guest