Why Del Taco’s Epic New Loyalty Program Aims To Go Way Beyond Points For Purchase

The Customer Engagement Suite Difference with Torchy’s Tacos CMO

Loyalty made a huge comeback in 2021 with quick-serve restaurants.  From the big burger chains to the local mom-and-pop shops, customers are being offered points for dollars spent.  But is that building long-term relationships?  Sure, everyone loves a freebie once in a while but Del Taco’s new Del Yeah! Rewards program aims to drive truly personalized and valued experiences for guests that go way beyond points for purchase.  

Join Del Taco’s Erin Levzow, VP Marketing Technology, as she explains the heart of their customer strategy, how the program’s engagement will go way beyond points and why an omnichannel approach is core to true relationship management with your customers.  Powered by Cheetah Digital’s Customer Engagement Suite, customers can engage with the brand today across multiple channels and through their rewards reach EPIC status.  BTW, the Del Yeah! Rewards app also won App of the Year for B2C at Impact21!
Come hungry for learning more about scalable loyalty strategies!


of consumers have a favorite
brand as it provides a consistent
customer experience


of consumers have received irrelevant
content and offers


of consumers are not loyal to a given


Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants

Erin Levzow is Vice President of Marketing Technology for Del Taco Restaurants. Prior to her current role Erin was the CMO for Marcus Hotels & Resorts. Levzow has served as vice president of customer relationship marketing (CRM), loyalty and marketing for Hathway in Austin, Texas, a customer service experience company specializing in helping billion-dollar brands develop mobile-first strategies. Levzow’s extensive marketing and digital experience also includes serving as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas, Texas, and serving as vice president of marketing and technology for Freebirds World Burrito, where she oversaw the marketing initiatives for nearly 100 restaurant chains. Levzow began her career at Caesars Entertainment in Las Vegas and went on to work for MGM Resorts International and Palms Casino Resort & Palms Place Hotel and Spa.

She received a bachelor’s degree from Illinois State University and holds a Master’s Marketing Strategy Certificate from the Johnson Graduate School of Management at Cornell University.

Tim Glomb, VP Content, Cheetah Digital

Tim Glomb is the VP of Content at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

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