Nearly 50% of US DTC revenue comes from loyalty members
Reached 12 million members in just 2 years
Sees significantly higher spend by loyalty members vs. non-members
The Vans Family program has been incredibly successful in driving emotional loyalty with its members. Join us as Frank Neumann, Senior Director of Consumer Lifecycle Management, explains what makes the Vans Family unique, how they drove impressive registrations into the tens of millions, and the impact on revenue they see from the registered audience.
Sr Director of Consumer Lifecycle Management, Vans
CMO, Cheetah Digital
VP of Content & Data, Cheetah Digital