50% icon

Nearly 50% of US DTC revenue comes from loyalty members

12 million icon

Reached 12 million members in just 2 years

Heart inside a bigger heart icon

Sees significantly higher spend by loyalty members vs. non-members

The Vans Family program has been incredibly successful in driving emotional loyalty with its members. Join us as Frank Neumann, Senior Director of Consumer Lifecycle Management, explains what makes the Vans Family unique, how they drove impressive registrations into the tens of millions, and the impact on revenue they see from the registered audience.


Frank Neumann headshot

Frank Neumann

Sr Director of Consumer Lifecycle Management, Vans

Richard Jones headshot

Richard Jones

CMO, Cheetah Digital

Tim Glomb headshot

Tim Glomb

VP of Content & Data, Cheetah Digital