Enhancing Digital Fan Engagement — Sports & Media Marketers for the Win

Already playing a significant role in where we spend our time online, COVID-19 provided those in the Sports and Media industries with even more attention from viewers looking to distract themselves with digital content. These consumption trends have accelerated considerations around how fan engagement should be approached and the new opportunities it presents.

This client panel talks to leaders in both industries about what they are doing in the short-, medium-, and long-term to provide more in fan engagement, and in doing so also benefiting their sponsors and those spending on advertising.