Enhancing Digital Fan Engagement — Sports & Media Marketers for the Win
Watch the Sports & Media Panel at Signals 20.
Already playing a significant role in where we spend our time online, Covid-19 provided those in the Sports and Media industries with even more attention from viewers looking to distract themselves with digital content. These consumption trends have accelerated considerations around how fan engagement should be approached and the new opportunities it presents.
This client panel talks to leaders in both industries about what they are doing in the short, medium, and long term to provide more in fan engagement, and in doing so also benefiting their sponsors and those spending on advertising.
Sports marketers are re-evaluating which content resonates best with an increasingly engaged and expectant generation of fans. It has also provided a chance to adopt smarter tactics with fan data, building out a broader view and creating a golden record. Media marketers, considering how to tackle increasing privacy regulations and the end of 3rd party cookies, are adopting new and innovative ways to keep their fans engaged and onsite by learning who these previously unknown visitors are and what they like. Data acquisition & enrichment, the importance of building a centralized data strategy, should be at the very core.
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Media Panel
Sports Panel
Speakers
Adam Rutzler is a campaign and insight specialist with a passion for using data to drive business action. He is currently the Senior Campaign & Insight Manager at Arsenal Football Club, where he has worked for over 11 years. Carlos also oversees a production team for on-portal social media initiatives across all 30 club websites.
Matt Hudspeth-Lamb is the Senior CRM Executive at Tottenham Hotspur F.C., where he executes digital campaigns in order to reach, engage, acquire, and grow Spurs' global fanbase.
Catch Matt on-demand in "Enhancing Digital Fan Engagement — Sports & Media Marketers for the Win."
Maria Reyes is an ex-Marketing Director turned entrepreneur, founding 2 companies since June 2019. Maria is the Founder of Voice Interactive, which specializes in taking global IPs and introducing them to the world of Alexa and other voice-enabled devices to unlock new and untapped revenues. She is also the Co-Founder and Director of Voz Lab, a voice design studio with a focus on enabling brands to access users through voice assistants, chatbots, and other digital technologies. Previously, Maria was the Digital Marketing Director at Bauer Media.
Brooke Phillips is the Director of Digital Growth & Audience Retention at Meredith Corporation and manages the centralized Meredith Digital email and notification teams that are focused on driving user engagement and subscriber lifetime value all while balancing audience attrition.
Julian is the Senior Director of Client & Vertical Content for Cheetah Digital. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software really work for brands and the digital marketers trying to implement them. Englishman in NYC, Demo DJ, and the line is a dot to him. ¯\_(ツ)_/¯
Watch Julian in the following sessions:
- "Why Financial Services Firms MUST Personalize Across All Customer Touchpoints"
- "Enhancing Digital Fan Engagement — Sports Marketers For the Win"
- "How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships"
- "How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond"
- "How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors" LIVE on November 12th
Kayla Siegmeier manages Cheetah Digital’s client-related content and strategic communications along with client advocacy and analyst relations. She has spent her career in B2C marketing with a focus on the development and execution of strategic loyalty programs, direct response, and brand marketing. She now brings that experience and passion for analyzing member behaviors to drive loyalty and engagement to Cheetah Digital, helping showcase the value of the Customer Engagement Suite to leading marketers through the stories of our clients. When not discussing the value of developing emotional loyalty, Kayla can be found enjoying the outdoors with her husband and two children.
Watch Kayla live in the following sessions:
- "Why Financial Services Firms MUST Personalize Across All Customer Touchpoints"
- "Enhancing Digital Fan Engagement — Sports Marketers For the Win"
- "How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships"
- "How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond"
- "How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors" LIVE on November 12th
