Do Work That Matters For People Who Care, Keynote With Seth Godin & Intro Kickoff by Richard Jones, CMO

Watch Seth Godin at Signals 20.

Recent studies show that consumers are exposed to an average of 4,000-10,000 marketing messages every single day! With all of the focus on being seen, are we as marketers truly listening to our consumers and seeing them for the individuals they are?

In this session, we kicked off Signals 20 with a special note from our CMO Richard Jones. Then we handed it over to marketing rockstar Seth Godin who discusses why marketers should stop contributing to the noise by looking at the internet as a mass medium, but instead focus on gaining the permission of their most viable audience. Marketers must start collecting their customers’ preferences and delighting and engaging them on a personal level to create true brand evangelists. You’ll learn not only how to create better relationships with your consumers, but you’ll also be given insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care.

Signals 20 may be over, but you can catch all the content on-demand in our Signals Hub.