Do Work That Matters For People Who Care, Keynote With Seth Godin & Intro Kickoff by Richard Jones, CMO
Watch Seth Godin at Signals 20.
Recent studies show that consumers are exposed to an average of 4,000-10,000 marketing messages every single day! With all of the focus on being seen, are we as marketers truly listening to our consumers and seeing them for the individuals they are?
In this session, we kicked off Signals 20 with a special note from our CMO Richard Jones. Then we handed it over to marketing rockstar Seth Godin who discusses why marketers should stop contributing to the noise by looking at the internet as a mass medium, but instead focus on gaining the permission of their most viable audience. Marketers must start collecting their customers' preferences and delighting and engaging them on a personal level to create true brand evangelists. You’ll learn not only how to create better relationships with your consumers, but you’ll also be given insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care.
Signals 20 may be over, but you can catch all the content on-demand in our Signals Hub.
This LIVE session has ended but you can watch it on-demand now
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything.
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales, and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.
See Richard in "The Colliding Worlds of Privacy & Personalization" with Forrester Principal Analyst Fatemeh Khatibloo and his exciting kick-off to Signals on demand now!