Collect basic consumer data from individuals to build relationships, don’t go too granular with Big Data.
Personalization is the best path to engagement, use the data you know about someone to make an offer.
Be there with your customers in the moment. Listen to the data that tells you when and how to respond.
We’re onsite at SeaWorld in Orlando, Florida, to speak to Corporate Marketing Manager Katie Rhine about what it takes to run the marketing for one of the largest parks in the world.
With 12 different parks, including three SeaWorld locations, 2 Busch Gardens, Discovery Cove, Sesame Place, and a variety of waterparks, SeaWorld has a marketing challenge. The team was tasked with making better use of their data for more effective personalization for guests in the face of a rapidly changing landscape. Take a trip to SeaWorld in this session and learn about their digital transformation and the role email plays in their ability to deliver more relevant and personalized experiences.
Corporate Marketing Manager, SeaWorld Parks & Entertainment
VP of Content & Data, Cheetah Digital