How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors

It’s more important than ever for retailers to find engaging and interactive ways to connect with their customers. With fierce competition in place, retailers have to look beyond product pushes, coupons, and constant selling.

As consumer behavior changes rapidly, retailers who have leaned into digital transformation are quickly adjusting and adapting. In this session, you’ll learn how improving digital undertakings like cross-channel messaging, interactive experiences, and making online shopping all over more convenient will set retailers up not just for today, but for the future.