How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors

It’s more important than ever for retailers to find engaging and interactive ways to connect with their customers. With fierce competition in place, retailers have to look beyond product pushes, coupons, and constant selling.

As consumer behavior changes rapidly, retailers who have leaned into digital transformation are quickly adjusting and adapting. In this session, you’ll learn how improving digital undertakings like cross-channel messaging, interactive experiences, and making online shopping all over more convenient will set retailers up not just for today, but for the future.

Signals Retail 1

Katherine's team manages 10 Estée Lauder D2C sites in the APAC region.

Signals Retail 2

Estée Lauder was the 1st beauty brand to launch an online business 20+ years ago & continue to be digital pioneers.

Signals Retail 3

Estée Lauder saw a record number of online beauty consultations in 2020, more than in the past decade combined.

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Katherine Mamontoff
GM Online & Omni-Channel, ANZ, Estee Lauder Companies
Katherine Mamontoff

Katherine Mamontoff is the General Manager of Online & Omni-Channel, ANZ, for Estee Lauder Companies where she oversees the online sales and marketing of 10 brand websites, including,, and Katherine has almost 20 years of experience in online strategies, including web content, digital advertising, search engine marketing, email/mobile marketing, and relationship marketing.

Watch Katherine live in "How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors" on November 12th.

Julian Bracey-Davis
Julian Bracey-Davis
Senior Director of Client & Vertical Content, Cheetah Digital
Julian Bracey-Davis

Julian is the Senior Director of Client & Vertical Content for Cheetah Digital. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software really work for brands and the digital marketers trying to implement them. Englishman in NYC, Demo DJ, and the line is a dot to him. ¯\_(ツ)_/¯

Watch Julian in the following sessions: 

Kayla Siegmeier
Kayla Siegmeier
Senior Manager, Communications Strategy, Cheetah Digital
Kayla Siegmeier

Kayla Siegmeier manages Cheetah Digital’s client-related content and strategic communications along with client advocacy and analyst relations. She has spent her career in B2C marketing with a focus on the development and execution of strategic loyalty programs, direct response, and brand marketing. She now brings that experience and passion for analyzing member behaviors to drive loyalty and engagement to Cheetah Digital, helping showcase the value of the Customer Engagement Suite to leading marketers through the stories of our clients. When not discussing the value of developing emotional loyalty, Kayla can be found enjoying the outdoors with her husband and two children.

Watch Kayla live in the following sessions: