Practitioner Session

The Importance of Real-Time Personalization in Customer Journeys with Mark Smith of Kitewheel


Join Mark Smith, President of Kitewheel, and Patrick Tripp, SVP of Product Marketing to discuss a new way to look at real-time personalized journey management platforms. The session will discuss Kitewheel's focus, their philosophy on journey orchestration, and the importance of real-time personalization. They will also discuss the latest news on the joint partnership and Kitewheel recently being named a Leader in the Forrester Wave.


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Signals 20: Practitioner Sessions