Youtility: How to Grow Your Business by Helping, Not Selling
Watch Jay Baer at Signals 20.
What happens when every fiber of your being is screaming SELL, and then someone tells you to prioritize helping instead?
It’s disorienting. It feels counterintuitive. But that’s exactly what Jay Baer is telling you to do in his session, Youtility: How to Grow Your Business by Helping, Not Selling. Jay will call you to look past the “old” ways of selling and customer service and evolve your thinking to take advantage of this once-in-a-lifetime opportunity to massively propel your business forward.
Customers are more cynical and protective than ever; to disarm them, it’s all about being genuinely helpful. That’s right — by being helpful, you become a Youtility, with marketing so helpful people will pay for it. Being helpful is the new currency and in this dynamic, hilarious, and thought-provoking session, you’ll find out how to out-help your competitors.
Signals 20 may have come to an end, but our sessions live on forever in our On-Demand Hub
Author & marketing expert