How to Utilize Mobile Across the Entire Customer Lifecycle

When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, social and wallet readily available on most devices.

By making mobile the nucleus of any digital communication strategy, brands can harmonize data and use it to power more-personalized and frictionless experiences across all touchpoints.

Join Andy Gladwin as he shows us exactly how to acquire, understand, serve and retain customers with the ever-important mobile channel.


digital minutes reside on mobile


of messages are read within 90 seconds of being received on mobile


increase in conversion rates and customer lifetime value when coordinating messages across channels

Speaker: Andy Gladwin

Andy Gladwin headshot

Global Mobile GTM Senior Director, Cheetah Digital

Approaching 15 years experience across the mobile messaging market, Andy Gladwin is a thought leader in mobile channel communications and an active participant within industry bodies.

The Value of Mobile in the Digital Age

View More

Campaign Guide:
Standout Mobile Holiday Campaigns

View More

Digital Consumer Trends Index 2021

View More

Scroll to Top