How to Utilize Mobile Across the Entire Customer Lifecycle
When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, social and wallet readily available on most devices.
By making mobile the nucleus of any digital communication strategy, brands can harmonize data and use it to power more-personalized and frictionless experiences across all touchpoints.
Join Andy Gladwin as he shows us exactly how to acquire, understand, serve and retain customers with the ever-important mobile channel.
8/10
digital minutes reside on mobile
90%
of messages are read within 90 seconds of being received on mobile
20%
increase in conversion rates and customer lifetime value when coordinating messages across channels
Speaker: Andy Gladwin
Global Mobile GTM Senior Director, Cheetah Digital
Approaching 15 years experience across the mobile messaging market, Andy Gladwin is a thought leader in mobile channel communications and an active participant within industry bodies.
