The Colliding Worlds of Privacy & Personalization with Forrester Principal Analyst Fatemeh Khatibloo
It takes a remarkably prescient analyst to correctly predict a massive shift in traditional data marketing practices, but that’s exactly what Fatemeh Khatibloo did three years ago. The seasoned Forrester analyst was advocating for zero-party data and a change in data collection strategy well before web browsers started doing away with cookies.
The Forrester VP and Principal Analyst joins CMO Richard Jones in this session to discuss the increasing importance of zero-party data as tech companies and governments alike continue to regulate data usage and privacy for consumers. They’ll explore the key ways brands can acquire and enrich customer data. Lastly, Fatemeh will take another look at the future and share what she thinks is coming next.
CPRA lists 'behavioral advertising' as a sale of personal data
You can't be data poor anymore, you must collect zero-party data
You must be transparent with your data practices, in all industries
Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales, and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.
See Richard in "The Colliding Worlds of Privacy & Personalization" with Forrester Principal Analyst Fatemeh Khatibloo and his exciting kick-off to Signals on demand now!