ESPs and CDPs Collided – Now What?
As the marketing technology landscape becomes more crowded than ever, some confusion has arisen between the acronyms that make up this field. We’re going to dispel some of the mystery around two of those acronyms – Email Service Providers (ESPs) and Customer Data Platforms (CDPs).
These two platforms, while originally meant to provide email service and a place to store customer information (respectively), are on a collision course.
Join Chris Marriott, President and Founder of Email Connect LLC and Cheetah Digital’s Bryan Finfrock as they discuss the key overlaps between ESPs and CDPs, how we should rethink the ESP landscape and whether or not you need both platforms.
Takeaways:
- What are the differences between an ESP and a CDP?
- How is the market landscape changing for Email Marketers?
- How can a marketing team assess their needs and choose an ESP or CDP?
