Client Success: How Salling Group Hit Annual Membership Goals in 4 Weeks

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As the largest retailer in Denmark, Salling Group sees over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and stores. This summer they launched a loyalty app with massive success. Watch as Andras Szocs, Senior Director and Head of Customer Programs and Center of Excellence, explains how their data-driven loyalty strategy combines customer data across their multiple brands to create unique, personalized offers resulting in a significant increase in revenue and engagement early in the program’s launch.

4 weeks

Smashed 2020 loyalty registration goals in 4 weeks


The #1 and #2 most downloaded apps in Denmark when launched

10 times

10x more activity in the new loyalty program using personalized offers


András Szöcs headshot

András Szöcs

Head of Customer Program and Center of Excellence, Salling Group

Tim Glomb headshot

Tim Glomb

VP of Content & Data, Cheetah Digital

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