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As the largest retailer in Denmark, Salling Group sees over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and stores. This summer they launched a loyalty app with massive success. Watch as Andras Szocs, Senior Director and Head of Customer Programs and Center of Excellence, explains how their data-driven loyalty strategy combines customer data across their multiple brands to create unique, personalized offers resulting in a significant increase in revenue and engagement early in the program’s launch.
Smashed 2020 loyalty registration goals in 4 weeks
The #1 and #2 most downloaded apps in Denmark when launched
10x more activity in the new loyalty program using personalized offers
Speakers
András Szöcs
Head of Customer Program and Center of Excellence, Salling Group
Tim Glomb
VP of Content & Data, Cheetah Digital
