Client Success: How Salling Group Hit Annual Membership Goals in 4 Weeks
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As the largest retailer in Denmark, Salling Group sees over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and stores. This summer they launched a loyalty app with massive success. Watch as Andras Szocs, Senior Director and Head of Customer Programs and Center of Excellence, explains how their data-driven loyalty strategy combines customer data across their multiple brands to create unique, personalized offers resulting in a significant increase in revenue and engagement early in the program’s launch.
Smashed 2020 loyalty registration goals in 4 weeks
The #1 and #2 most downloaded apps in Denmark when launched
10x more activity in the new loyalty program using personalized offers
András Szöcs is a leader with over 12 years of experience in several areas of FMCG/Retail marketing, including customer experience, loyalty, and end-to-end marketing operations. He is currently the Head of Customer Program and Center of Excellence at Salling Group, Denmark's largest retailer serving 11 million customers per week.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.