Bloomin’ Brands Chief Customer Officer at Signals 2020

We’re sorry this session doesn’t come with a Bloomin’ Onion, but it does come with Bloomin’ Brands Chief Customer Officer Michael Stutts!

During this session, Stutts will share how investing in a consumer database can pay back in dividends. As evidenced by Bloomin’ Brands tripling off-premise sales during COVID-19 and also learning from their data that a new customer demographic not seen before was indulging in their restaurant offerings. In this session, you’ll learn how real-time messaging and zero-party data fuels Bloomin’ Brands’ direct-to-consumer communications and how Cheetah Digital is powering their data-driven strategies.

Bloomin’ Brands is made up of Outback Steakhouse, Carraba’s Italian Grill, Fleming’s Prime Steakhouse and Wine Bar, and Bonefish Grill.

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