Cheetah Digital is not going to let 2020 stop us from cultivating tremendous relationships with marketers. The Signals Series kicks off with two industry keynotes — one featuring renowned author Seth Godin — and a detailed look into what the following weeks will contain.
Learn how to make the most out of our virtual conference program that will deliver sessions from industry leaders, panel discussions, fireside interviews, product launches and demos, and much more.
Recent studies show that consumers are exposed to an average of 4,000-10,000 marketing messages every single day! With all of the focus on being seen, are we as marketers truly listening to our consumers and seeing them for the individuals they are?
In this session, marketing rockstar Seth Godin will discuss why marketers should stop contributing to the noise by looking at the internet as a mass medium, but instead focus on gaining the permission of their most viable audience, collecting their preferences and delighting and engaging them on a personal level to create true brand evangelists. You’ll learn not only how to create better relationships with your consumers, but you’ll also be given insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care.
It’s a scary concept, helping instead of selling. But it is also the single greatest business opportunity since electricity. Look past the “old ways” of marketing. Look past the old ways of customer service. What you’ll find is a once-in-a-lifetime opportunity to massively propel your business forward in ways that were unthinkable just a few years ago. The key to breaking through customer cynicism and competitor messaging clutter isn’t shouting louder, it’s becoming truly, massively helpful. Is your marketing so helpful that people would pay for it? That’s what it takes to become a Youtility….and you can get there. Helpfulness is the coin of the realm, and you’ll find out how to out-help your competition in this dynamic, hilarious, and thought-provoking presentation.
Even before COVID-19 moved more of our lives online than ever before, most financial services companies were already working to broaden and improve the digital services they offered to customers. Now that being able to connect with customers digitally is imperative, FinServ brands may be caught between trying to navigate technology while also balancing requirements for top-notch security. This panel of FinServ clients and FinServ brand partners will explore the challenges that are unique to financial institutions, with takeaways for various stages of the customer lifecycle.
This track will be focused on marketers who want to turn their marketing and advertising efforts into growing a privacy-compliant consumer database using engaging experiences to convert the unknown consumer to known.
Learn how to gather zero-party data such as purchase intent and preference data to form a more complete view of consumer behavior.
The Colliding Worlds of Privacy & Personalization with Forrester Principal Analyst Fatemeh Khatibloo and CMO Richard Jones
WATCH LIVE Tuesday, September 29th (11am EDT | 4pm BST)
Join Fatemeh Khatibloo, Principal Analyst at Forrester, and CMO of Cheetah Digital, Richard Jones, as they discuss the privacy and personalization paradox. Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She and Richard will discuss how marketers can navigate the complex connections between privacy, trust, and ethical data use. Fatemeh coined the term “zero-party data,” and has been a leading advocate for how marketers can wear the white hat when it comes to consumer data. Richard, as the co-founder of the company that created the Cheetah Experiences technology, has helped brands collect nearly 3 billion zero-party data records over the last decade. These two know their stuff. This is one you don't want to miss!
WATCH LIVE Tuesday, September 29th (12pm EDT | 5pm BST)
Thinking of creative ways to acquire zero-party data is marketing at its best. Forrester recently turned their latest research (August 2020) on zero-party data into an illustrated guide showing how marketers can create simple microexperiences that reward them with rich and detailed psychographic data. This data is key to growing your marketing database and enhancing the profiles within -- both surefire ways to smash your email marketing KPIs. Led by Analyst Stephanie Liu, this session will offer inspiration for your own marketing campaigns.
WATCH LIVE Wednesday, September 30th (11am EDT | 4pm BST)
Travel to the forests of rural Oregon for a treetop discussion with Jeff Suiter, the Director of Marketing for Pure Archery Group. Jeff brings to life the story of how their 7 brands grew a successful direct-to-consumer business by putting first- and zero-party data at the center of their strategy. Learn how they drove significant revenue while their competitors were stalled during COVID-19 lockdowns and why they get over a 5x lift in advertising engagement using their zero-party data.
WATCH LIVE Thursday, October 1st (11am EDT | 4pm BST)
Watson and Einstein focus on practical advice for launching, growing, and optimizing zero-party data programs. Join the session to learn why some of the world's top brands use Cheetah Experiences as their solution of choice and explore key functionality that separates Cheetah from the pack. We'll highlight the top five most valuable programs of the past year and explore the factors that drove their success.
WATCH LIVE Thursday, October 1st (12pm EDT | 5pm BST)
Sports marketers are re-evaluating which content resonates best with an increasingly engaged and expectant generation of fans. It has also provided a chance to adopt smarter tactics with fan data, building out a broader view, and creating a “golden record.” This client panel talks to leaders in both industries about what they are doing in the short, medium, and long term to provide more in fan engagement, and in doing so also benefiting their sponsors and those spending on advertising. Data acquisition & enrichment, the importance of building a centralized data strategy, should be at the very core.
This track will be focused on marketers who want to bring all their various data sources into a single, unified platform for a single-view of the customer with real-time insights and activation.
Learn how to easily discover and action opportunities, build audience segments, and orchestrate data with real-time interaction management.
WATCH LIVE Tuesday, October 13th (11am EDT | 4pm BST)
Investing in a consumer database will pay back in dividends. As evidenced by Bloomin’ Brands, who tripled off-premise sales during COVID-19, but also learned from their data that net new customers in a demographic not seen before were experiencing their restaurant offerings. In this session, you’ll learn how real-time messaging and zero-party data fuels Bloomin’ Brands direct-to-consumer communications as Michael Stutts, Chief Customer Officer, joins us to explain how Cheetah Digital is powering their data-driven strategies.
WATCH LIVE Wednesday, October 14th (11am EDT | 4pm BST)
Some consumers are OBSESSED with brands. How do you explain it? What makes a brand worthy of devotion? In this session, you’ll hear from Forrester Principal Analyst and customer obsession expert Shar VanBoskirk, who explores the meaning of customer obsession, why it’s a good idea, and how to think about it. You’ll also learn the mechanics of putting it into practice — and how data and the value exchange are essential to the strategy. Take a journey with us down the path to customer obsession.
WATCH LIVE Thursday, October 15th (11am EDT | 4pm BST)
How do you transform your brand into a data-driven organization? The benefits of being data-driven are readily apparent — these organizations see increases across the board, from cross-sell revenue to spontaneous purchases by customers. And they are more likely to be profitable as a result. Join our session to learn how to build the framework for engagement with customers through data, and the waypoints you'll need to set for success. We'll also explore use cases and the Cheetah solutions that help drive engagement.
WATCH LIVE Thursday, October 15th (12pm EDT | 5pm BST)
In recent years, CPG brands have undertaken large-scale digital transformation projects aimed at better understanding who is buying their products and more fully utilizing all the data they have at their disposal. COVID-19 only sped up these efforts with the industry seeing increased sales as consumers turned to the products they know and trust. In this client panel, you'll hear about how CPG brands put the consumer at the center of all strategy and activity, meeting their increased demand for authenticity and personalization. Watch as some of the biggest names in the industry gather for a lively conversation about data, strategy, and the products we love.
This track will be focused on marketers who want to engage, reward, and incentivize customers to drive more revenue and interaction while optimizing offers and building customer lifetime value.
Learn how to provide a seamless customer journey that rewards behavior as well as transactions to foster emotional loyalty to your brand.
WATCH LIVE Tuesday, October 27th (11am EDT | 4pm BST)
Sit down with Emily Collins, a Forrester Analyst, Interim Research Director, and leader in the loyalty space. She helms a team of B2C marketers that develop marketing strategies that enable marketers to drive customer obsession and growth. In this session, you’ll hear from Emily about the loyalty maturity curve, core competencies for a loyalty program, and the intersection of personalization and loyalty. It’s an expert session in loyalty you won’t want to miss.
WATCH LIVE Wednesday, October 28th (11am EDT | 4pm BST)
A best-in-class loyalty program goes way beyond your customers stacking up points for purchases. It also doesn’t hang on a one-size-fits-all template. In this session, you’ll hear how Salling Group, Denmark’s largest retail operator with over 35% market share and $13B in annual sales, recently launched one of the most popular loyalty apps to consumers this summer. Tune in to hear Andras Szocs, Senior Director and Head of Customer Programs and Center of Excellence, explain how their data-driven loyalty strategy combines customer data across their multiple brands to create unique, personalized offers resulting in significant increase in revenue and engagement early in the program’s launch. A rockstar in digital transformation, Andras will share the must-have components when considering your own digital acceleration project.
WATCH LIVE Thursday, October 29th (11am EDT | 4pm BST)
Did you know that 75% of consumers stop engaging in loyalty programs because the rewards aren’t valuable or relevant? That’s the trap brands fall into when trying to adopt a cookie-cutter loyalty program — if it doesn’t reflect your brand values or your customers’ needs and desires — it will often fail. In this session, Cheetah Loyalty experts Jon Siegal and Bruce Swann explore what it means to have a loyalty program that goes beyond just rewarding spending. They’ll show you what a best-in-class loyalty program looks like and how Cheetah Digital is the ideal partner to help brands to either create such a program or invigorate their existing underachieving program to achieve marketing, loyalty and organizational goals.
WATCH LIVE Thursday, October 29th (12pm EDT | 5pm BST)
The restaurant industry had been making significant investments in digital technology, but nothing could have prepared them (or any of us) for the mass shuttering of restaurants across the globe when COVID-19 hit. It was a punch to the gut for restaurants, but those with a pre-existing digital infrastructure have found it easier to pivot and adapt to the changes of this new landscape. In this session, we've gathered some of the best names in the industry to share how they shifted their strategy, with a big assist from technology, to better serve their diners, even amidst chaos.
The Personalization track will feature industry keynotes, customers, and marketers who discuss how to activate first- and zero-party data to orchestrate highly personalized, dynamic journeys based on the real-time state of the consumer. Learn best practices and product tips that support marketing to customers on an individual basis and meet their expectations on a one-to-one basis. The track will also feature a product keynote on the future platform vision for the Cheetah Customer Engagement Suite.
Keynote: Product Vision and Personalization Strategy, Bill Ingram, Chief Product Officer, Cheetah Digital
WATCH LIVE Tuesday, November 10th (11am EST | 4pm BST)
At Cheetah Digital, product strategy is corporate strategy, and Cheetah has packed an exciting punch for a year's worth of platform innovation on the Customer Engagement Suite. Join Bill Ingram, Chief Product Officer at Cheetah, to discuss updates to our product strategy, including product investment themes and future big bets.
WATCH LIVE Tuesday, November 10th (12pm EST | 5pm BST)
The true prize of modern marketing is delivering experiences that are both world class to the consumer and that provide value to the business. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. Join this session to learn about the technology blueprint to achieve personalization success.
WATCH LIVE Wednesday, November 11th (11am EST | 4pm BST)
It’s the session you’ve been waiting for, introducing: Cheetah Personalization! It’s here and you can attend a chat with the experts behind it. In this session, you’ll learn how Cheetah Personalization allows brands to connect with customers on a personal level and meet their expectations on a one-to-one basis. Join Patrick Tripp, SVP of Product Marketing, Iain Short, and Paul Abrams from the Cheetah product team to learn about and demo Cheetah’s approach to next-generation personalization.
WATCH LIVE Wednesday, November 11th (12pm EST | 5pm BST)
SeaWorld Parks & Entertainment is comprised of 12 different parks, including three SeaWorld locations, two Busch Gardens, Discovery Cove, Sesame Place, and a variety of waterparks. SeaWorld was tasked with making better use of their data for more effective personalization for guests in the face of a rapidly changing landscape. Join Katie Rhine, Corporate Marketing Manager at SeaWorld, to learn about their digital transformation and the role email plays in their ability to deliver more relevant and personalized experiences.
WATCH LIVE Thursday, November 12th (11am EST | 4pm BST)
It’s more important than ever for retailers to find engaging and interactive ways to connect with their customers. With fierce competition in place, retailers have to look beyond product pushes, coupons, and constant selling. As consumer behavior changes rapidly, retailers who have leaned into digital transformation are quickly adjusting and adapting.
In this session, we'll discuss digital practices and strategies that will enhance the online shopping experience and set retailers up not just for today, but for the future.
WATCH LIVE Thursday, November 12th (12pm EST | 5pm BST)
CEO of the Dallas Mavericks Cynt Marshall will be closing out Signals 20 with her incredible insight from the corporate world gained from her current role and from her 36+ years at AT&T. Adweek named her one of the 30 Most Influential Women in Sports and, with Cynt at the helm, the Mavs have become a standard for inclusion. In this session, you’ll hear from Cynt about building a better culture around diversity and inclusion and how marketers can support this mission.