Signals Japan

Keynote: The Next Generation of Personalization


Consumers expect personalization that goes beyond a first name or product recommendations based on “people who bought item X, also bought item Y.” However, the converging forces of privacy legislation sweeping the globe and browsers eradicating third-party cookies to power personalization mean brands need to find a new way to make that all-important connection.

The next generation of customer engagement is about marketing to individuals with relevance, and using data that the customer has proactively shared with you.

This session will illustrate how brands can connect with customers on a personal level and meet their ever-evolving expectations.