Signals Japan

What is JTB's Vision of True Customer Understanding Centered on Travel


In this session we’re joined by JTB - the largest travel agency in Japan, and one of the largest in the world to look at how they’re rapidly deploying engaging, data-gathering interactive experiences to learn the preferences, motivations, desires and travel intentions of its vacationists. By shifting from a company-centered approach to a customer-centric vision JTB is able to ask not merely load its CRM with marketing opt-ins, but complement it with a host of niche, granular psychographic data points so you can deliver truly personalized email marketing and but the traveling customer at the heart of everything it does.