Do Work That Matters For People Who Care, Keynote With Seth Godin & Intro Kickoff by Richard Jones, CMO
Seth Godin will be streaming straight to your home office with his 20 years of wisdom in how to reach your most valuable audience — even when everyone else is shouting.
Youtility: How to Grow Your Business by Helping, Not Selling
Becoming a “Youtility” starts when you stop focusing on the sale and start focusing on helping your customers. Marketer Jay Baer shares how to take advantage of this “helpful” opportunity in this thought-provoking and hilarious session.
Why Financial Services Firms MUST Personalize Across All Customer Touchpoints
It’s a sped-up timeline to take everything digital and Financial Services brands are feeling the effects. In this panel of industry experts, you’ll hear just how important personalization and omnichannel marketing is to FinServ brands.
The Colliding Worlds of Privacy & Personalization with Forrester Principal Analyst Fatemeh Khatibloo and CMO Richard Jones
Zero-party data pioneers Fatemeh Khatibloo (Forrester) and Richard Jones (Cheetah Digital) join forces to predict what will be next for B2B brands in the world of digital marketing.
An Illustrated Guide to Collecting Zero Party Data with Forrester Analyst Stephanie Liu
Find creative new ways to connect with clients and gather the preference data to drive personalization campaigns in this session by Forrester Analyst Stephanie Liu.
CLIENT SUCCESS STORY
Client Success: Zero-Party Data Win with Pure Archery Group
Learn how Pure Archery Group drove significant revenue while their competitors were stalled during COVID-19 lockdowns. Using zero-party data, they were able to realize a 5x lift in advertising engagement.
Tips From the Experts: Cheetah Experiences — Exploring the Top 5 Programs of 2020
See the tips and tricks for using Cheetah Experiences and gain some new strategies for launching, growing, and optimizing your zero-party data; plus see the top 5 programs of 2020.
Enhancing Digital Fan Engagement — Sports & Media Marketers for the Win
Sporting events have been transformed by the pandemic, placing events and fans squarely online. In this climate, which types of content appeal most to fans? Our client panel of global sports brands shares.
Client Success Story
Client Success: How Bloomin’ Brands Found Success with Data-Driven Engagement
Just Bloomin’ Brands Chief Customer Officer Michael Stutts at Signals 2020 where you’ll learn how real-time messaging and zero-party data fuels Bloomin’ Brands' direct-to-consumer communications and strategies.
How to Build a Customer Obsessed Strategy with Shar VanBoskirk, Forrester
Learn how brands can create a customer-obsessed brand experience from Forrester Principal Analyst Shar VanBoskirk.
Client Success Story
An Overnight Transformation: How &pizza Successfully Accelerated Their Data-Driven Consumer Strategy with Amazing Results
&pizza was in the middle of a transformation when the pandemic hit. What was supposed to take 12 months happened in days. Join Head of Technology Darien Bates and Tim Glomb at this Signals 20 success story.
Tips from the Experts: Cheetah CES — Setting Waypoints for Success
The benefits of being data-driven are readily apparent — these organizations see increases across the board, from cross-sell revenue to spontaneous purchases by customers. Learn more in this CES Tips session.
How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships
CPG brands are in a unique position right now, with an increase in sales seen in the last few months. In this panel, global CPG brands will discuss data, strategy, and putting the customer at the center of everything.
Getting More Data-Driven Without More Data
Tune into this session for tips and tricks on how to use Cheetah Messaging as well as Engagement Data Platform ML and Analytics features to elevate your existing marketing data.
Managing Mobile Moments in an Omnichannel World
Join two Cheetah experts — Senior Director of Mobile GTM Andy Gladwin and Senior Director of Product Marketing Bruce Swann for this Signals 20 Practitioner Session. In this session, you'll learn how to integrate mobile data, channels, and analytics in a cross-channel strategy and how the Cheetah Digital Customer Engagement Suite can help.
Activating Customer Data: Now Easier Than Ever
Learn how to use the entire Customer Engagement Suite to easily activate customer data for highly personalized, relevant and goal-smashing campaigns!
Quick Wins for Peak Season: A Look at Evergreen & Post-COVID Approaches to Personalization
Our Principal Marketing Consultant unveils the major shifts in behavior since the pandemic began and how marketers can use these learnings to adapt their audience, content and messaging strategies to drive revenue this holiday season.
Engage. Tap. Repeat. Innovative Tactics to Broaden Conversation with Customers
Interactive messages aren’t just cool — they can create a more personalized experience with your customers. Learn how to apply creative techniques using Cheetah technology to entice them to share new data about themselves and expand how they engage with your brand.
How to Create a Loyalty Strategy, Not Just a Rewards Program with Forrester’s Emily Collins
Forrester’s Emily Collins talks about the loyalty maturity curve, core competencies for a loyalty program, and the intersection of personalization and loyalty at Signals 20.
Client Success Story
Client Success: How Salling Group Hit Annual Membership Goals in 4 Weeks
Andras Szocs joins Signals 20 to talk loyalty at Denmark’s largest retailer, Salling Group, who recently launched one of the most popular loyalty apps to consumers.
Tips from the Experts: Cheetah Loyalty — Creating a Best-in-Class Program
In this session, Cheetah Loyalty experts Jon Siegal and Bruce Swann explore what it means to have a loyalty program that goes beyond just rewarding spending.
How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond
In an unpredictable year, two travel & hospitality brands join us for a look back at a year of adjusting to the new normal and a look ahead at preparing for the unknown.
How Emotion Powers Success in the Vans Family Loyalty Program
The award-winning Vans Family loyalty program represents everything a loyalty program should be — it goes beyond transactional; it makes members who belong feel valued; it creates rewards that go beyond the monetary; and above all, places the Vans brand values at the center of everything.
Cheetah Product Vision and Personalization Strategy with Cheetah Digital CPO Bill Ingram
It’s been one year since we announced the Customer Engagement Suite and we’ve done a lot more work since then. Tune into CPO Bill Ingram’s keynote to hear our next big announcement.
Introducing Cheetah Personalization
In this session, you’ll get a hands-on introduction to Cheetah Personalization. Join the Cheetah product team to learn everything about Cheetah's approach to next-generation personalization.
A Blueprint for Personalization at Scale
Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. Join top executives to learn about the technology blueprint to achieve personalization success.
Leveraging Data for More Effective Email Personalization at SeaWorld
We’re onsite at SeaWorld in Orlando, Florida, to speak to Corporate Marketing Manager Katie Rhine about what it takes to run the marketing for one of the largest parks in the world.
The Customer Engagement Suite Home Page
Take a tour of the new enhancements to the Customer Engagement Suite home page with Principal Product Manager Alessandra Jacques.
Cheetah Intelligent Offers
Cheetah Intelligent Offers is an exciting part of Cheetah Personalization. Join our experts as they explain and walk through how Cheetah Intelligent Offers can work for you.
Cheetah Real-Time Personalization: Web Tag
In this session, join Jon Duch, Principal Product Manager at Cheetah Digital, as he walks you through the Cheetah Web Tag concepts and demos how to deploy it via Google Tag Manager.
How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors
In this session, you’ll learn how improving digital undertakings like cross-channel messaging, interactive experiences, and making online shopping all over more convenient will set retailers up not just for today, but for the future.
Closing Keynote: Cynthia Marshall, CEO Dallas Mavericks
Don’t miss Cynt Marshall, CEO of the Dallas Mavericks, as she shares her thought-provoking insights into creating an organization that is more inclusive and diverse, and how that is beneficial for all of us.