Signals Japan

Fostering Loyalty in CLUB LEVI'S


Operating in 110 countries and boasting the biggest share of the global denim market, Levi’s are not just the largest brand-name in jeans, they actually invented them. Worn by Presidents and plumbers, rock stars and restaurateurs, Levi’s are equally synonymous with their unique back-pocket tags as being the clothing of progress.

We spoke to the team at Levi’s to learn how the brand reinvented its digital approach through its innovative loyalty program; CLUB LEVI'S. Shifting from a points-win-prizes program to one that rewards customers with tangible benefits based on their shopping behaviors. Deploying interactive experiences to collect customer preferences, and using that data to switch from a generic weekly batch-and-blast email newsletter, to sending personalized emails based on behavioral data and latency.