Join product marketing team member Nick Einstein, and David Raab, founder of the CDP Institute, to dig into four major items to consider when discussing the role of a CDP in your organization. David coined the term ‘CDP’ back in 2013 and will use this time to focus on what a CDP really is and isn’t, how to ensure your team uses it to maximum benefit, privacy best practices, and the age-old question…buy or build? Join for a live Q&A as well.
63%
of marketers can’t assemble unified customer data
54%
of marketers can’t apply unified customer data to delivery systems
10x
drive 10x more effectiveness with real-time offers and content personalization
Speaker: David Raab
Founder, CDP Institute
David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer Data Platform Institute.
