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Marketers Need the Right Data at the Right Time to Make the Right Decisions
When marketers consider new marketing platforms they often overlook the reporting interface. See why reporting matters.
5 Ways Your Loyalty Program Can Give You a Competitive Edge
Successful loyalty programs all share some basic features, but to gain a competitive advantage it’s time to think beyond points and rewards, and ensure your program is best-in-class.
Shoptalk is where the entire retail ecosystem comes together to create the future of retail based on the latest trends, technologies, and business models, including changes in consumer expectations.
10 Ways for Marketers to Use Primary Data
Brands can improve the results of their marketing campaigns by examining their own primary data from customer activities. Download the report for common questions, case studies, and recommendations.
A Marketer’s Guide to Data Security and Encryption
With increased martech spend comes increased marketing responsibility for security.
3 Marketing Predictions for 2019 and How to Prepare
The time for making wish lists — read: budget asks — and checking them twice is now.
Marketing and Security Teams need to become BFFs
The security team is a valuable asset to the sales and marketing teams and can make the difference when selling product or services.
Choose Tech to Serve Customers, Not Because It’s Shiny
Rather than taking the one size fits all approach, marketers must start with the customer first.