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Don’t Be Creepy: How Marketers Should Think About Data Privacy
Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers.
Choose Tech to Serve Customers, Not Because It’s Shiny
Rather than taking the one size fits all approach, marketers must start with the customer first.
Q2 2018 Email & Mobile Benchmark Report
We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients. Our quarterly benchmark report gives you the opportunity to compare your email and mobile campaigns and programs to your peers.
Real-time Data Should Hold Elite Status in Your Emails
Outdated information can leave customers with a bad impression. Real-time data should be a top marketing strategy priority.
Now Is the Time to Change Your Marketing Provider
Your marketing technology partner should make your job easier, not harder. Cheetah Digital is here to help.
Behold The Inbox: Five Factors that Influence Email Deliverability
Deliverability has become a mainstream discipline for today’s email marketers – and for good reason.
Marketing with Data is How to Build a Long-Term Relationship
Marketers need to understand their recipients before sending each and every message to a customer or prospect.
Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns
Well-planned, successful, holiday email campaigns are in your grasp with the right preparation and planning.