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Changing Customer Behaviors Requires Dynamic Marketing Tools
For marketing software to keep up with consumers’ preferences, it needs to infer details about the customers and be able to change the campaign parameters.
Actionable Data Makes a Difference to Marketers and Consumers
When marketers are able to take action with their data in one system, that’s when they are truly able to succeed at engaging customers.
Party On: Creative Strategies to Collect First-Party Data
If you’re still trying to wrap your head around why first-party data is preferable and where/when to collect it while adding value to your loyalty program, we’ve got you covered.
Marketers Need the Right Data at the Right Time to Make the Right Decisions
When marketers consider new marketing platforms they often overlook the reporting interface. See why reporting matters.
The Best Marketers Can’t Succeed Without the Right Reports
Marketing doesn’t happen without context. We need to understand what we are trying to accomplish.
Top 7 Questions to Ask Your Loyalty Solution Provider
With so many features and functionalities to consider, evaluating a loyalty solution provider isn’t always easy. Here's some questions you should ask.
Build Loyal Customer Relationships with Data
Using the data that consumers provide help brands build stronger relationships, ultimately creating more loyal customers and driving more revenue.
3 Lessons Learned from 2018 Holiday Email Performance
For marketers, the holiday season is full of as many professional traditions as it is personal. See what marketing campaign strategies worked in Q4 2018.