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Cross-Channel Marketing: the Key to Stronger Customer Relationships
Connecting with your customers on multiple platforms isn’t enough — you have to bridge all the touchpoints together to create a cohesive cross-channel brand experience that transcends platforms.
The Rules of (Customer) Engagement: 3 Tactics You Need to Stop Using Now
When it comes to customer engagement, what works for one brand might fail miserably for another. However, there are a few tactics everyone should cease and desist immediately.
Your Silent Marketing Partner: A Secure Platform
With so much sensitive data at stake, your marketing platform needs to prioritize security for these three critical reasons.
The Cheetah Digital Difference
We’ve been around forever (in internet years), which means we’ve seen a lot of change. But one thing that hasn’t changed? Our dedication to marketers.
Tracking the Consumer/Brand Relationship with Marketing Analytics
Creating a 360-degree customer profile enables marketers to understand and focus on what their customers want. Here are three ways marketing analytics can help.
Get to Know Cheetah Digital: Tong Sheng Ng
See what Tong Sheng Ng, Principal Engineer in Kuala Lumpur, has to say about how he and his team collaborate across the globe to help marketers succeed.
Dig Into Customer Engagement With These KPIs
Customer-based data should be at the heart of your analytics — and your decisions. So take time to focus on these three customer KPIs.
The New Frontier of Premium Loyalty Programs
The premium loyalty model allows you to connect with your most loyal customers and offer more personalized and exclusive experiences.