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How to Use Data to Increase Your Click-through Rate
There are many misconceptions about click-through rates that can damage a brands overall performance. Here's what to avoid.
3 Marketing Predictions for 2019 and How to Prepare
The time for making wish lists — read: budget asks — and checking them twice is now.
Marketing and Security Teams need to become BFFs
The security team is a valuable asset to the sales and marketing teams and can make the difference when selling product or services.
Building Customer Loyalty Takes More Than Points and Perks
We’ve outlined some best practices to strengthen your customer loyalty each step of the way.
Make Marketing Decisions with Data, not Beliefs or Biases
When it comes to successful marketing, having a hunch isn’t enough. Are you using data to its full potential?
Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.
Did you know? Consumer trust is eroded, not built. Protecting it should be a top priority for your brand.
Break Through the Marketing Noise in the All-Important Holiday Season
Maximize time, effort, and resources to identify and flag your best customers. Analyze their behavior to build that relationship. Treat everyone well, but treat some folks better.
3 Ways to Create Data-Driven Visual Experiences in Email
Here are three ways you can marry data with visuals in your next campaign.