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Entertainment and Media
Your 8-Step Guide to the Ultimate Signals 19 Experience
Get ready, marketers! Signals 19 is less than a week away. Here are 8 things you can’t miss to have the best possible experience at the event.
3 Ways to Improve Your Holiday Email Campaigns
The holiday season looms near, and marketers are feeling the pressure to develop campaigns that drive results. Fortunately, personalized emails can be exactly what's needed.
Want to Get Better at Personalization? Try Zero-Party Data
Want to build better, more personalized campaigns? Take a look at the type of data you're collecting and how you're using it.
Why Experiences Matter in the Hospitality Industry
Innovators in the hospitality and travel industry are capitalizing on the experience economy in numerous ways. Creating top-notch, unique experiences is key to grabbing travelers’ attention.
Zero-Party Data: An Explainer
Zero-party data is here and it's one of the best ways to connect with customers. Learn more about zero-party data and how we collect it.
What's Harming Your Email ROI?
With a low cost and high return, email marketing provides a big opportunity for marketers, but also its own set of challenges.
14 Things to Look Forward to at Signals 19
We're only 14 days out from Signals 19 and there's so much to get excited about. That said, here are 14 things we're looking forward to seeing.
4 KPIs to Capture the Success of Your Retail Loyalty Program
When it comes to measuring the success of loyalty programs, knowing which KPIs to focus on is critical. We find that customer-centric data is key to measuring the impact of our program.