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Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

SIGNALS22

SIGNALS22: NEW SESSIONS ADDED

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

Marigold Engage+ Logo and Starbucks logo

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

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Blogs

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5 Gen Z Stats Marketers Need to Know

Gen Z’s purchasing power and influence is on the rise. Marketers need to stay up to date on this generation’s attitude and trends, or risk missing the mark when trying to market to them.

Client Stories

Marigold Engage+ Logo and Starbucks logo

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Ebooks

Building Loyalty In a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting. 

SIGNALS22

SIGNALS22: NEW SESSIONS ADDED

The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.

2022 Digital Consumer Trends by Age Group

Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.

Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

Podcasts

Videos

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The Marigold Engage+

The new Customer Engagement Suite is a complete customer lifecycle solution — from acquisition through

Marigold Engage+

Marigold Engage+ Demo

Industry-leading marketing requires industry-leading data management technology. Marigold Engage+ is redefining enterprise-scale data collection, unification,

Marigold Grow

Marigold Grow Demo

Customers don’t just want personalized experiences — they expect them. But they expect strict data

Marigold Engage+

Marigold Engage+ Demo

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With

Email stats card

Why Email is #1 Channel for Revenue in US… Again.

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

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