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A Personalized Perspective on Personalization
This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You'll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.
...And the Race to Grab Consumer Data Heats Up!
The amount of media coverage on new "cookie-less solutions" is exploding. New "middlemen" solutions are popping up weekly, but are they helping or hurting the cause? We translate three key articles in AdAge published within days of each other that highlight the race to collect consumer data — and we agree with Mondeléz that brands need to connect directly with consumers and leave the "middlemen" on the sidelines.
A Transformative Approach to Digital Communication
In this episode of Uncaged Wisdom, our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking to the brilliant Sonya Mooney of Pizza Hut Restaurants UK. They discuss the approach to guest communications Pizza Hut Restaurants UK adopted during COVID-19 and how this may influence things longer term.
Apple Brings the Privacy Battle to Your Living Room
Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying "creepy" third-party tracking works. We explain why it's never been more important to collect your own data, directly from consumers with consent to use it as you need.
How Name Brands Actually Collect and Activate Zero-Party Data
The IAB said that brands should be working more on building relationships with consumers than "buying" them. Here are some great examples of how brands are using Experiences to do just that.
Apple's "Mail Privacy Protection" Changes Speed Up the Need to Personalize
Starting in September, Apple's "Mail Privacy Protection" will default to hide IP addresses for ESPs and the brands sending emails to Apple device users. This will change everything for email marketers, and we dive into it here.
An Important Message From Our CMO: Apple Mail Privacy Changes
Apple Mail is making some serious changes when it comes to tracking. In this special edition of Thinking Caps, we offer important guidance for email marketers about how to handle this monumental change.