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Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding
The WSJ has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices are dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though, is the shift in the ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.
CES Product Launch + iOS 15 Mail Updates
Hosts and expert product marketers Patrick Tripp (SVP of Product Marketing) and Nicholas Einstein (Senior Director of Product Marketing) take a look at the Apple Mail privacy changes that are going to have a big impact on marketers this fall and reveal a big product announcement around the Cheetah Digital Customer Engagement Suite. Watch the latest episode now.
Cheetah Experiences with Tereza Kirk
Today on PULSE, Tereza Kirk is here to discuss Cheetah Experiences. Tereza is a Senior Product Manager at Cheetah Digital, and she shares the value of Cheetah Experiences. Listen now and you'll learn how Cheetah executes value exchange marketing, and the new features to look out for in Cheetah Experiences.
Brand Safety & Privacy Expert Scott Cunningham Talks Tech Disruption
Scott Cunningham is one of the most sought-after brand safety, privacy, and martech consultants on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook, and Google as well as his take on cookies, legislation, and sound advice for global brands.
An Important Message From Our CMO: Apple Mail Privacy Changes
Apple Mail is making some serious changes when it comes to tracking. In this special edition of Thinking Caps, we offer important guidance for email marketers about how to handle this monumental change.
Apple's "Mail Privacy Protection" Changes Speed Up the Need to Personalize
Starting in September, Apple's "Mail Privacy Protection" will default to hide IP addresses for ESPs and the brands sending emails to Apple device users. This will change everything for email marketers, and we dive into it here.