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CMO Dan Gertsacov on Scaling Marketing Across 7 Brands
Dan Gertsacov of Focus Brands shares his digital strategy, scaling marketing efforts across so many brands, and how to plan for the unknown.
Bloomin' Brands Chief Customer Officer Talks About the Value of Data and Personalization
See how Bloomin' Brands, parent company of Outback Steakhouse, Carrabba's Italian Grill, and Bonefish Grill, uses the latest technology to keep their customers engaged.
Social Influencers Deliver 32k Opt-Ins in 8 Days for Bowtech
In just 8 days, Bowtech was able to build an influencer marketing campaign that resulted in over 32,000 people and 120,000 data points added to their database for future marketing efforts.
How Bowtech Turned Influencer Marketing Efforts Into Database Growth + Measurable Sales Lift
Within 8 days, outdoor brand Bowtech was able to capture 32,000 opt-ins and over 120,000 data points from their Instagram strategy. Tim Glomb explains how they did it.
Fleet Feet Leverages Local, Members-Only Experiences to Build Brand Loyalty
With Cheetah Digital's loyalty solution, Fleet Feet created a mobile app that collected customer data and created a comprehensive customer profile where users could earn, track, and spend rewards.
Air Wick Improves Product Research Techniques Using Personalized Questionnaire
With the help of Cheetah Digital, Air Wick replaced their costly, time-consuming research techniques with more efficient and effective online research.
Discovery Inc. Captures Millions of New Data Records with Dream Home Sweepstakes
Discovery wanted to capture valuable audience data…and lots of it. With a little helping hand from Cheetah Digital, they devised the Dream Home competition.
Kiwibank Builds Rich Customer Profiles with Cheetah Experiences
Kiwibank wanted to get to know their customers, so Cheetah Digital provided a solution that would create engaging experiences while collecting zero-party data.