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Your Silent Marketing Partner: A Secure Platform
With so much sensitive data at stake, your marketing platform needs to prioritize security for these three critical reasons.
Tracking the Consumer/Brand Relationship with Marketing Analytics
Creating a 360-degree customer profile enables marketers to understand and focus on what their customers want. Here are three ways marketing analytics can help.
Get to Know Cheetah Digital: Tong Sheng Ng
See what Tong Sheng Ng, Principal Engineer in Kuala Lumpur, has to say about how he and his team collaborate across the globe to help marketers succeed.
Dig Into Customer Engagement With These KPIs
Customer-based data should be at the heart of your analytics — and your decisions. So take time to focus on these three customer KPIs.
The New Frontier of Premium Loyalty Programs
The premium loyalty model allows you to connect with your most loyal customers and offer more personalized and exclusive experiences.
Cheetah Digital Acquires Wayin
With the combined capabilities of Wayin and Cheetah Digital, marketers now have a comprehensive, end-to-end customer engagement solution to acquire customer data.
3 Ways to Make the Most of First-Party Data
In marketing as in life, it’s all about the personal touch. You have to show your customers you know them and first-party data is the key you need.
One Marketing Platform to Rule Them All
Consolidating all your communications onto one platform allows you to save time as well as provide customers with a unified story that creates a consistent brand experience — no matter the channel.