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The 4 Key Principles of Cross-Channel Marketing
Cross-channel marketing succeeds when excuses fade into the background and the customer experience takes center stage.
Don’t Lose Sight of the Importance of Email Images
It’s important for CMOs and marketers alike to not lose sight of tried and true marketing techniques.
The Average Email is Worth 8 Cents
What is the value of email? Marketers send emails every day. Lots of emails every day. But nobody talks about it.
What Still Keeps Marketers Up At Night
The marketing pain points that enterprise customers come up against are rarely isolated incidents. In fact, there are common themes that keep marketing directors awake at night.
Who is More Important Than Your Customers?
There’s an argument to be made that there is a group of people more important to your business than your customers.
CMOs Should Not Take Email for Granted
Today’s CMO is being pulled in more directions and is asked to do more than they ever have in the history of mankind.
One Word Is Key to Customer Experience
No matter who leads the CX, there is one word that may just be the secret sauce to success.
The 5 Best Data Quotes for Marketers in 2018
Steve Olenski scoured the Internet for what he believes are the five best quotes on data in 2018 to date. Here's what he found.