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One Word Is Key to Customer Experience
No matter who leads the CX, there is one word that may just be the secret sauce to success.
The 5 Best Data Quotes for Marketers in 2018
Steve Olenski scoured the Internet for what he believes are the five best quotes on data in 2018 to date. Here's what he found.
Q4 Email Volume Continues to Grow
Cheetah Digital regularly aggregates and reviews email metrics from customer email programs. See how Q4 2017 compared.
The 5 Key Attributes Every CMO Must Have
The best CMOs understand that these are the attributes that define who they are, rather than how they work.
The Evolution from Email Service Provider to Experience Service Provider
The days of sending simple batch emails are long gone. Marketing teams now rely on complex cross-channel campaigns and need tools to match.
Channels Change, Experiences Don’t
Customer experience needs to be the hub of your marketing strategy. Be where your customers are and give them what they want.
Having All Your Data in One Place Isn’t Enough
Some form of “all your data in one place” has been proclaimed as important for decades. Unfortunately, over 80% of marketers don’t have a unified view of the customer.