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More Than %FIRSTNAME%: A Modern Approach to Personalization
While the power of personalization has long been known to marketers, today's brands are pushing the boundaries of personalization. %FIRSTNAME% simply won’t cut it anymore.
Signals 19 Speakers to Inspire and Enlighten
It's only 26 days until Signals 19! We've got two more speakers we're very excited to hear — Paralympian Amy Purdy and Forrester Analyst Emily Collins.
Exploring the Paradox of Privacy and Personalization: Can They Co-Exist?
In our new ebook, The Privacy Paradox, we take a closer look at the struggle to balance customers’ desire for personalized interactions while protecting their privacy.
3 Symptoms of a Failing Loyalty Program
When your loyalty program isn’t performing at its best, it can frustrate customers. Even a small change might result in a negative perception of your brand.
Can’t-Miss Product Info at Signals 19
Next month at Signals, we’ll be sharing a ton of exciting information — including announcements about product improvements and brand new solutions.
How Financial Services Brands Can Build Loyalty Through Experiential Marketing
Experiential marketing may be the key to helping financial institutions build loyalty with customers.
Why a Loyalty Program May Provide the Lift Your Business Needs
On the surface, loyalty might seem like an extensive and expensive undertaking. Dig a little deeper, and you’ll see it has the potential to boost your bottom line.
Sink or Swim: 3 Tips to Stand Out in a Sea of Retail Loyalty Programs
With 3.8 million retail establishments in the U.S. alone, how is a brand supposed to stand out in this crowded sea of retail? One word: loyalty.