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Welcome Series Success, Video Trends, and Overall Email Performance
The Q3 2017 email benchmark report features major email marketing trends and key performance indicators (KPIs) across several industries.
A Marketer’s Guide to Data Security and Encryption
With increased martech spend comes increased marketing responsibility for security.
Pilot Your Way to Email Success with Q3 Industry Benchmarks
Reviewing your quarterly results to industry results helps you pilot your email program in the right direction.
Mega, Macro, Micro: How to Balance your Marketing Mix
The ingredient list for today's marketing mix just keeps getting longer. Succeeding needs a balance of mega, macro, and micro marketing strategies.
Learn Your Customers' Love Language
All too often, brands that claim they want to build ongoing relationships with their customers aren’t very deliberate about it. We have some ideas.
What Marketers Can Learn from Football
There are many lessons marketers can take from studying their favorite team. Here is a pick six, if you will.
6 Last-Minute Email Holiday Gifts
As we head into the final stretch of the busy holiday season for retailers, we wanted to share some last-minute gifts to help your emails drive more results in the fourth quarter.
It’s Time for Retail Brands to Get Personal with Consumers
Buying from small businesses can teach us some lessons about the experience that apply to all retailers, both on and offline.