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What Marketers Can Learn from Football
There are many lessons marketers can take from studying their favorite team. Here is a pick six, if you will.
6 Last-Minute Email Holiday Gifts
As we head into the final stretch of the busy holiday season for retailers, we wanted to share some last-minute gifts to help your emails drive more results in the fourth quarter.
It’s Time for Retail Brands to Get Personal with Consumers
Buying from small businesses can teach us some lessons about the experience that apply to all retailers, both on and offline.
How to Use Data to Increase Your Click-through Rate
There are many misconceptions about click-through rates that can damage a brands overall performance. Here's what to avoid.
3 Marketing Predictions for 2019 and How to Prepare
The time for making wish lists — read: budget asks — and checking them twice is now.
Marketing and Security Teams need to become BFFs
The security team is a valuable asset to the sales and marketing teams and can make the difference when selling product or services.
Building Customer Loyalty Takes More Than Points and Perks
We’ve outlined some best practices to strengthen your customer loyalty each step of the way.
Make Marketing Decisions with Data, not Beliefs or Biases
When it comes to successful marketing, having a hunch isn’t enough. Are you using data to its full potential?