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Delicious Metrics Hidden in Your Welcome Email Data
Want to learn more about your audience? Check out your welcome email data.
Email Like a Publisher. They Get a Lot More Clicks.
As we’ve been curating key benchmark data representing Q1 2018, one thing became abundantly clear. Publishers get 2.9 times more clicks than retailers.
These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019
What can successful marketers do that can improve their results in 2019? Here are some considerations.
7 Newsletters Every Marketer Should Have in Their Inbox for 2019
Sorting through the noise to find the most valuable content isn’t as easy as it was last year and requires a lot of curation.
Welcome Series Success, Video Trends, and Overall Email Performance
The Q3 2017 email benchmark report features major email marketing trends and key performance indicators (KPIs) across several industries.
A Marketer’s Guide to Data Security and Encryption
With increased martech spend comes increased marketing responsibility for security.
Pilot Your Way to Email Success with Q3 Industry Benchmarks
Reviewing your quarterly results to industry results helps you pilot your email program in the right direction.
Mega, Macro, Micro: How to Balance your Marketing Mix
The ingredient list for today's marketing mix just keeps getting longer. Succeeding needs a balance of mega, macro, and micro marketing strategies.