Zero-Party Data: How to Collect, Engage and Drive Revenue

Zero-party data (ZPD) is the rocket fuel for your relationship marketing efforts. With third-party data rapidly losing value, and potentially useless by the end of 2023, you need to shift to collecting data and insights directly from your addressable audience. This means understanding as many consumers as possible, as well as your existing customers, to deliver personalized experiences that put your products and services in the right light, with the right person at the right moment. 

In this webinar we’ll explain what relationship marketing means and give an in depth explanation of ZPD. We’ll also share examples of how to develop a meaningful value exchange to collect ZPD, how to store and filter that data while using it in real-time to deliver hyper-personalized experiences that drive real revenue. You’ll see examples from brands large and small, with marketing teams that range from 3 people to 300. No matter your industry or size, we’ll arm you with actionable insights that you could start to implement immediately within your own relationship marketing strategy to drive real results.

See exactly how global brands like American Airlines and PepsiCo. engage mass audiences as well as how multi-natiopnal retailer Smartbox uses ZPD experiences to lift engagement. We’ll also showcase how a three-person marketing team at Pure Archery Group built a database of nearly 1 million consumers using value exchange experiences.

  • How to engage consumers that aren’t yet customers
  • How to get as close to your customer as possible using ZPD
  • Simple personalization tactics that drive real revenue
  • How Smartbox increased sales 60% using a zero-party data strategy


Tim Glomb

Global VP Content at Marigold

As Global VP of Content at Marigold, Tim is a driving voice for the adoption of zero-party data within a relationship marketing strategy. His 20+ years as a brand marketer brings empathy to his presentations as he shares his own experiences in building databases, personalizing consumer journeys and delivering impact to revenue for multiple global brands.

Nick Watson

VP, Client Success EMEA at Marigold

Nick Watson is VP, Client Success EMEA at Marigold and has supported brands like PepsiCo, Arsenal, Unilever, Bauer Media and The White Company collect over 1.3 billion preference insights, purchase intentions and opt-ins from consumers to power truly personalised marketing. After many years at BBC Magazines and Tag: Worldwide, Nick joined Cheetah Digital to help create technology that made it easier for marketers to collect ‘zero party-data’ across all owned, earned and paid channels and build long-lasting relationships that drive loyalty.

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